better to make an impression than to impress

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As an entrepreneur, SME business owner, and seasoned multi-disciplinary creative, I bring a wealth of skills to the table, with a strong emphasis on art direction and the ability to conceptualise innovative ideas and advertising campaigns rooted in strategic thinking. 

My passion lies in crafting creative solutions that effectively address business challenges, whether through advertising media or any other medium required to elevate a client's brand above the noise and leave a lasting impact on both their audience and bottom line.

With a track record as an award-winning art director, I have accumulated 6-8 years of dynamic industry experience, making the art of cracking a brief second nature to me. 

Beyond art direction, my skill set extends to encompass creative strategy, copywriting, graphic design, and proficiency in both traditional and cutting-edge techniques such as photographic and A.I. image creation, allowing me to tailor my approach to the unique demands of each brief and project. 

I invite you to explore my website and portfolio to gain a comprehensive understanding of my creative journey and the diverse range of projects I have undertaken.